Qualifying leads as part of your marketing campaign might sound challenging in a time when there is an influx of inquiries coming in about your product or service. While it's possible to do cold calling for the B2B industry, your lead gen efforts are of the utmost importance seeing as cold calling homes can lead to fines and being placed on the Do Not Call list.
I wanted to give our readers insight into what it is like when organizations align their business goals with an outsourcing call center. I had the honor of interviewing Mary, one of our outbound agents, who explains which outbound campaigns generate the most opportunity for retaining leads and what business owners can do to help make the most out of their campaigns. Here is the transcript below: