Customers today have more freedom to make purchases and order services than they ever have before. They can place an order from their phones, from their personal computers, from their computers at work, through phone calls, in person, or by any number of other means. This is great for the customer and great for the company – convenience and accessibility for them, and more sales and a larger marketplace for the provider.
When it comes to retail efficiency, multi-channel retailing is the business model that ensures your customers get what they need by offering multiple purchase options for your product. An example of this might be a clothing store that has a brick-and-mortar retail store, an online shop, and a mail-order catalog. In the communications industry, multi-channel refers to the different methods by which a call center ensures your clients can have their voices heard.
Owners and operators of small businesses are the unspoken heroes of the middle class, providing stability and fluidity to the economy all while keeping their customers satisfied. Whether you’re already a small business owner, or you’re looking to become one, don’t be discouraged–your pursuit is a worthwhile one!