The e-commerce industry continues to boom, though having superior phone support with e-commerce still needs proper technique to work effectively. Statistics show customer service plays a big part in making it successful. In fact, 87% of customers want a more seamless experience when buying something online.
This past Saturday, Westpark employees and the families had the opportunity to volunteer at the Houston Food Bank. We had a great time! Some of the feedback I received from the employees was how they were happy to give back to their community and how even their kids were inspired to want to do it again.
According to Forbes, online retailers who retain 10% of their existing customers will double their revenue. Because customer retention accounts for a huge portion of your revenue, understanding the "customer lifecycle" for eCommerce is important. There are things that can be done at each stage of the purchasing process to delight and retain customers. This is true regardless of the product or service you are providing. Across all industries, customer behavior is similar.